Village Grannies

facebook.com/villagegrannies

Manhattan’s East Village is known for its hip, young crowd. Along with bars, restaurants and boutiques, this New York neighborhood is home to Village Grannies, a one-of-a-kind smoke shop, founded by Zvia Eldar and Vered Behr – “could be grannies” who are young at heart.

“Beautiful environment, beautiful products, and amazing prices.” That’s how Eldar and Behr describe this artsy space. Jewelry designer Behr, and Eldar, a creative director, working on films, commercials, and branding, combined their artistic sensibilities in creating a lifestyle store where customers can interact with the merchandise whereas in many smoke shops it is locked away in a showcase or out of reach on a shelf behind the counter.

“We want people to admire the merchandise and to have a relationship with it,” Eldar says, adding that despite advice that accidents could happen, so far, nothing has been broken. “When you put trust in your customers to respect the merchandise they act differently.”

Village Grannies, which more resembles a Pottery Barn than a hippie hangout, is decorated with funky art, a gold-painted wall that reads “Life is Beautiful,” and a blue sofa accented with hand-stitched pillows bearing cannabis leaves. There’s a warm, welcoming vibe, and many of the glass pieces are displayed on reclaimed wood shelves – some larger water pipes are simply lined up along the wall on the hardwood floor.

The rationale is that glass is more appealing displayed on wood than when placed on a glass shelf because the wood brings out the colors of the piece. Lighting also plays an important part — rather than blanketing the space with harsh fluorescents, track lighting and pendants soften the ambiance and draw focus to the products.

“It shows the quality better and gives the products the respect they deserve,” Eldar explains.

Every piece of glass is hand-selected by the grannies at trade shows and from independent artists. They look for three elements — design, quality and affordability.

“Everything we sell, from grinders to glass is high quality – it might not be brand name, but it has to be made well, Behr points out. “When it comes to design, we trust our taste — it also fits our customers. We have some artists who make special pieces just for our store because they know exactly what we’re looking for.”

One thing you won’t find anywhere else are Village Grannies branded pipes. “They’re especially popular with people who have found us Facebook and Instagram,” says Eldar. “We have a lot of tourists who come in and want to take something home with them as a reminder of their visit.”

When it comes to customer service, the Grannies approach is “anybody” can be a customer.

“The image that some people have about consumers for smoking accessories is far from the truth,” Behr says.

“What surprised me the most is that families come in together – parents and grandparents with adult children,” Eldar adds. “It’s amazing to see them looking over the store and hearting the conversations between them.”

“We love being part of this amazing community,” Behr says. “Everything is so alive and beautiful . . . we appreciate everything about it.”

Village Grannies • New York, New York • facebook.com/villagegrannies

Facebook
Twitter
Pinterest
Print
Email

Recent Articles

Gift Cards You’ll Want to Give

Two thirds (63%) of holiday shoppers say they are more likely to buy their loved ones a gift card/certificate rather than an actual present this year, and 41% say gift cards are the top item on their own wish lists. That’s according to a survey by Mastercard, but we already know that a gift card

Read More »

Esco Bars By Pastel Cartel

Talk about getting in on the ground floor. The year was 2011 when Darrell Suriff received a call from his college-aged son Justin, excited about a new gadget he’d seen people smoking from at a local club. Turns out Justin had just discovered vaping. “I was very skeptical, at first,” says Suriff, “but I started

Read More »

The Chill Room

Baby steps. Organic. These are just two words to describe the evolution of the Chill Room in W Palm Beach/ Worthington, Florida. Robert Cartagine opened his first vape shop in 2015 with great trepidation, but after realizing that his entire family stopped smoking and started vaping, he saw that there was a need. “In addition

Read More »

LOOV

They’ve done it again! Randy’s, famous for their wired rolling papers, has been at the forefront of innovative smokeware products and defining smokeware standards for over 45 years. The Loov multi-purpose, table-top vaporiser, is the newest innovation from Randy’s. It offers a session unlike any you’ve ever experienced with its unique “Fill it up, tip

Read More »

Canna Style Smoking Accessories

You can think of Canna Style as your stoner bestie, sharing with you the smoking accessories of your wildest dreams. After years of working for major fashion brands, founder Amanda Smith, created this cute and trendy smokeware brand to fill a void in a traditionally male dominated space, bringing something uniquely different to girls, the

Read More »

Social Media

Most Recent

Are you 18 or older?