Pop goes the Retailer

There’s a vacant storefront downtown that you’ve thought would make a great location for opening a second shop. Then you went home and sulked about the expense and trouble that goes with expansion. 

WAIT. What if you just POPPED IN and set up shop? 

Pop Up Shops, also known as temporary or flash retail, offer retailers the opportunity to reach new customers, boost brand awareness and most importantly make a few more bucks. Being short term spots, pop up shops come with limited commitment and minimum costs. In a way, it’s an all win situation for everyone who pops in. 

Simple Startup.
For retail stores that want to gain exposure while minimizing its overhead costs, pop-ups offer the advantage of premium space at a fraction of the normal cost. Malls are increasingly setting aside more real estate for temporary kiosks, and also may be willing to rent of empty storefronts while they wait for longterm tenants to move in. This is especially powerful for new businesses that don’t yet have the funds to lease a more traditional retail space longterm.

Short-term Commitment.
Popup shops allow for a more selective approach to selling and marketing. Instead of being locked into a long-term rental agreement, you’re only committed for a fixed period of time, which means you can target your opening to when traffic and sales are expected to be high, like during the holidays, and then close down during the slower months. 

Generate Buzz.
Pop up shops are like Instagram Stories—- impactful posts, highlighted at the top of news feeds that disappear after 24 hours. Major brands use IG Stories as marketing tools to draw attention to product launches and events. Pop-ups work the same way for retail. People are interested in the sudden existence of a store, especially if it looks unique and inviting and showcases cool new products. Don’t waste the chance to guide those popup shoppers to your main store — a good way is to offer a coupon that can be used during their visit.

Encourage Spontaneous Purchases.
A popup shop’s temporary nature creates a sense of urgency among shoppers to buy now. Unlike traditional retail establishments, the popup itself is presented as a “limited-edition” item that people must take advantage of in the moment or regret their inaction later.

Reach New Customers
The majority of people who come into your smoke shop are there to get their smoke on. But there’s a lot more in your store than just glass pipes, vapes, and rolling papers. Why not take your backpacks, T-shirts, posters, tapestries, candles, incense, and other less controversial merchandise, to sell in your popup. Maybe that location you’ve been eyeing won’t allow a smoke shop to move in — we’ll here’s your chance to woo some new customers who never would have had the nerve to be seen in a smoke shop and thus never knew what other cool things you have in store for them.


Recent Articles

Top Products of 2022

EZJ Legendary Stash Boxes By EZJ For the true aficionado with discriminating tastes and a penchant for the handcrafted comes the Legendary Stash Box series from the maker of the now-famous EZJ rolling machine. Each unit is handcrafted from oak and pinion, upcycled untreated pallets and exotic hardwoods such as teak mahogany and perlotta, intricately

Read More »

Retailers Guide to Establishing an Annual Budget

Creating an annual budget is crucial to running a successful and profitable retail business. A budget helps you set both short and long term business goals and enables smart decision-making to achieve those goals. You’ll also be in a better position to proactively manage your finances, setting you up for profitability, sustainability, and exponential growth.

Read More »

Retailer Holiday Planning: 5 Tips to Drive Holiday Sales

The weeks between Thanksgiving and Christmas are the busiest shopping season of the year. According to the National Retail Federation, consumers in the U.S. spent $886.7 billion during the 2021 holiday season — and the total is expected to be even higher in 2022 as consumer demand continues to rise. With Black Friday, Small Business

Read More »

Gearing Up for Black Friday and Cyber Monday

How to Make the Most of the Year’s Biggest Spending Frenzy Even before Black Friday became the biggest shopping day of the year, the weeks between Thanksgiving and Christmas have always been a pivotal time for retailers. After all, the day after Thanksgiving signals the start of the Christmas shopping season. Eventually, retailers began offering

Read More »

How to Attract Holiday Shoppers with Gift Cards

With that in mind, we introduce you to our newest feature: You Asked, HQ Answered. And being that this is unofficially our holiday issue, we thought what better time to answer a few questions about gift cards.  Who doesn’t love gift cards? When you consider how hard it is to buy a present for friends

Read More »

Social Media

Most Recent

Are you 18 or older?