Survey: Older, younger consumers shop brick-and-mortar differently

Survey: Older, younger consumers shop brick-and-mortar differently

Younger retail shoppers are driven more by personalization than older people, according to Consumer Shopping Habits—The Generation Gap, a study by BRP, sponsored by Manhattan Associates. Not surprisingly, the younger generations are also more attracted by a retailer’s technology. While the shopping journey varies depending on the customer, product and even season, there are similarities…

It’s National Small Business Week – it’s your time to shine!

It’s National Small Business Week – it’s your time to shine!

As of last year, there were 30.2 million small businesses in the United States. If you really think about it, the majority of businesses in your town fall into that category. And it’s a good thing too — according to the Small Business Administration, 93.2% of consumers shop at local merchants within 20 minutes/miles from home, and…