SmokeBuddy Digital Ad

How to Turn the Ordinary Into the Extraordinary

You’ve likely heard the adage, “One man’s trash is another man’s treasure.” The same can be said for products that you consider downright dull and unremarkable. What you call everyday items are often things that customers might not think about as immediate needs, but in the bigger picture, can’t live without.

So how do you make your customers take notice of items they might otherwise ignore? Here are three tips that we think are anything but ordinary.

Make Them Want It, Need It

Need only happens when you can create a sense of it in customers’ minds. That’s why candy and rolling papers are two things you’ll often see on the checkout counter. When you display products that customers desire, like candy, that craving does a lot of the heavy lifting that sparks shoppers to buy now. But when you use the checkout line to display promotional items or everyday essentials, like Hemp Wraps from Lit Culture and Doob Tube containers, it’s your job to build that sense of Gotta have it now!

The right language — including phrases like “Buy now” and “Get it before they’re gone” — is one of the tools that can help you create more desire for ordinary items.

Something Extra: Around 69% of millennials have a Fear of Missing Out, and according to Strategy Online, 60% of millennials make reactive purchases because of FOMO.

Keep it Moving

It’s easy to just set up prepackaged displays of disposable lighters, air fresheners and inexpensive grinders and forget about them. The problem is that after they’ve seen them once, customers are likely to forget about them too. The average person’s attention span is 8 seconds or less — which, remarkably, is shorter than the attention span of a goldfish. Combine that with the fact that 65% of individuals say they’re visual learners, and you’ll understand how important it to keep your visual merchandising fresh and eye-catching.

Something Extra: The checkout counter is a traditional place to put impulse items and simple product displays. According to Wrigley, makers of gum, candy and breath mints, impulse items should occupy no more than 10 percent of the total space on your counter.

Suggest Appeal

Your checkout area isn’t the only place to everyday items. Another high-impact place to display those often overlooked products is alongside your high-demand items. In this space, choose lower-priced, less flashy products that complement in-demand, anchor products. For example, you might set glass cleaner like Orange Chronic in front of a display of water pipes from Famous Brandz featuring the latest collaberation with icons such as Snoop Dogg and Jay & Silent Bob. You’ll capitalize on the attention and foot traffic that high demand products draw to bring added attention to complimentary products.

Something Extra: Shop for a product on Amazon.com and you’ll find pages plugging items “Frequently Bought Together”. Watch a show on Netflix and the next time you tune in you’ll see a list of preselected programs that fit with your viewing habits. It’s not just these companies being friendly; it’s smart marketing — 35 percent of what consumers purchase on Amazon and 75 percent of what they watch on Netflix come from product recommendations.

Facebook
Twitter
LinkedIn
Pinterest

Recent Articles

Gift Cards You’ll Want to Give

Two thirds (63%) of holiday shoppers say they are more likely to buy their loved ones a gift card/certificate rather than an actual present this year, and 41% say gift cards are the top item on their own wish lists. That’s according to a survey by Mastercard, but we already know that a gift card

Read More »

Esco Bars By Pastel Cartel

Talk about getting in on the ground floor. The year was 2011 when Darrell Suriff received a call from his college-aged son Justin, excited about a new gadget he’d seen people smoking from at a local club. Turns out Justin had just discovered vaping. “I was very skeptical, at first,” says Suriff, “but I started

Read More »

The Chill Room

Baby steps. Organic. These are just two words to describe the evolution of the Chill Room in W Palm Beach/ Worthington, Florida. Robert Cartagine opened his first vape shop in 2015 with great trepidation, but after realizing that his entire family stopped smoking and started vaping, he saw that there was a need. “In addition

Read More »

LOOV

They’ve done it again! Randy’s, famous for their wired rolling papers, has been at the forefront of innovative smokeware products and defining smokeware standards for over 45 years. The Loov multi-purpose, table-top vaporiser, is the newest innovation from Randy’s. It offers a session unlike any you’ve ever experienced with its unique “Fill it up, tip

Read More »

Canna Style Smoking Accessories

You can think of Canna Style as your stoner bestie, sharing with you the smoking accessories of your wildest dreams. After years of working for major fashion brands, founder Amanda Smith, created this cute and trendy smokeware brand to fill a void in a traditionally male dominated space, bringing something uniquely different to girls, the

Read More »

Social Media

Most Recent

Are you 18 or older?