Summer has arrived. And for families that means weekends at the beach, backyard BBQs and loading up the station wagon for that long awaited trip to Wally World. Fun, fun, fun, in the words of the Beach Boys. But small business owners are less likely to appreciate this time of year. In fact, summertime is infamous in the marketing world because it tends to correspond with a serious sales slump. But that doesn’t mean you can close your doors and go on vacation too — working smarter and being strategic about reaching customers is the way to go. Here are two tips to fight summer slowdowns and ensure sales figure rise along with the temperatures.
Get Involved in Local Festivals
Nothing says (or smells) cannabis more than outdoor summer festivals. Sponsoring or participating in local festivals and fairs is not only great for your brand, it can help introduce new customers to your store. Start by identifying events that are the right fit for your business and have a track record of success — music festivals, renascence fairs, disc golf tournaments, Saturday craft markets — local newspapers, community flyers, as well as your local Chamber of Commerce can help point you to upcoming events in your community.
Line Up Summer Giveaways
Whether your customers migrate away from you during tourist season or you are in the heart of a tourist hot-spot, use promotional items with your name, website, etc.,. printed on them to promote your business. From frisbees to re-useable water bottles, host a competition and use these as giveaways or give cheaper items away when customers frequent your business.