Bra Sizes & Smoke Shops

A survey conducted by bra manufacturer Triumph and published in the journal Chiropractic & Osteopathy found that the majority of women were wearing bras that were the wrong size – 70 percent of them wore bras that were too small, while 10 percent wore bras that were too large.

What do bras have to do with smoke shops? Honestly, nothing —- we used it to get your attention. But there is a lesson here about customer service that you can take to heart whether you’re selling bras or bubblers.

Any woman will attest that wearing the wrong bra size can produce breast pain and bra irritation. Unfortunately, some women know they’re wearing the wrong bra size and continue wearing it anyway. It’s the same when it comes to smoke and vape accessories — there are so many different versions on the market, that unless the customer is a seasoned user, it’s likely they don’t fully understand how the devices function, and therefor, may purchase a product that won’t give them the experience for which they were hoping. That’s where you and your staff come in — think of your responsibility to your customers as giving them a personal “fitting” —- no touching — to makes sure the products they’re buying truly meet their needs.

Talk the talk

Conversation helps build a relationship, showcases your product knowledge and makes the customer feel like you’re their friend instead of a salesperson. How, does that work? By asking them open-ended questions. You don’t want their response to be “yes” or “no” because you can’t learn anything about them, how they plan to use the product or how much they’re able to spend.

A question that inquires about the specific reason your customer visited your store is a good way to narrow down choices. When the customer engages in the question and responds about the item they are shopping for, you can practice solid customer service skills by showing them the item while educating them on features and benefits as well as pros and cons of any product alternatives or add-ons they may be interested in.

Starting a dialogue about a customer’s preference by comparing two products is a good way to find out about her inclinations, price points and willingness to purchase a product that day. If the customer responds to your question by telling you, “I’m not sure,” you have an opportunity to educate and narrow down the purchasing decision.

A question that engages the customer not only invites dialogue but also opens up conversation about other sales opportunities. If your recommendation warrants it, educate the customer about another product that could better fit her needs, or how additional items could add to their experience.

Starting off the conversation with a personal recommendation as opposed to a question can be an effective way to get information as well. If the comment is genuine, you can let your customer know about your experience with a certain product. If you haven’t tried it, but understand its popularity among other customers, you can approach the conversation that way instead. Just don’t fake it. If you haven’t tried it, don’t say you did in hopes to make the sale. Good conversation starters as alternatives to personal experiences include “This brand is so popular right now,” “I really like the features of this (vape),” and “We just got that in yesterday.”

Remember, your goal should not be merely to make a sale, but to ultimately create a happy, satisfied customer


Recent Articles

Top Products of 2022

EZJ Legendary Stash Boxes By EZJ For the true aficionado with discriminating tastes and a penchant for the handcrafted comes the Legendary Stash Box series from the maker of the now-famous EZJ rolling machine. Each unit is handcrafted from oak and pinion, upcycled untreated pallets and exotic hardwoods such as teak mahogany and perlotta, intricately

Read More »

Retailers Guide to Establishing an Annual Budget

Creating an annual budget is crucial to running a successful and profitable retail business. A budget helps you set both short and long term business goals and enables smart decision-making to achieve those goals. You’ll also be in a better position to proactively manage your finances, setting you up for profitability, sustainability, and exponential growth.

Read More »

Retailer Holiday Planning: 5 Tips to Drive Holiday Sales

The weeks between Thanksgiving and Christmas are the busiest shopping season of the year. According to the National Retail Federation, consumers in the U.S. spent $886.7 billion during the 2021 holiday season — and the total is expected to be even higher in 2022 as consumer demand continues to rise. With Black Friday, Small Business

Read More »

Gearing Up for Black Friday and Cyber Monday

How to Make the Most of the Year’s Biggest Spending Frenzy Even before Black Friday became the biggest shopping day of the year, the weeks between Thanksgiving and Christmas have always been a pivotal time for retailers. After all, the day after Thanksgiving signals the start of the Christmas shopping season. Eventually, retailers began offering

Read More »

How to Attract Holiday Shoppers with Gift Cards

With that in mind, we introduce you to our newest feature: You Asked, HQ Answered. And being that this is unofficially our holiday issue, we thought what better time to answer a few questions about gift cards.  Who doesn’t love gift cards? When you consider how hard it is to buy a present for friends

Read More »

Social Media

Most Recent

Are you 18 or older?