Sean Dietrich – OCB Rolling Papers

By Darin Burt

It’s been said that creativity is about inventing, experimenting, growing, taking risks, breaking rules and having fun. Not only is that an apt description of artist Sean Dietrich, but it’s also the theme that pervades companies making their stake in the booming cannabis and smoke shop industries.

As one of the hardest working live painters, Dietrich has lashed his pigments, pen and egomaniacal perspective across the surfaces of thousands of canvasses during more than 4,500 appearances at clubs and festivals. At one point, fans logging onto DeviantArt could check out upwards of 700 pieces of his artwork which have been described as “weird, artistic and literary” fusing influences of Ralph Steadman, Tim Burton and Hunter S. Thompson.

Within the cannabis Dietrich’s work is known best by those rolling a joint on an OCB rolling tray. Founded in 1917, OCB is one of the leading rolling paper manufacturers in the world, setting the standard for Premium and Organic Hemp papers. Embellished with Dietrich’s unique art, the OCB rolling trays are blazing the way for a new level of originality and inventiveness in product and packaging design.

Take a close look at the artwork that Dietrich creates for OCB and you won’t find a pot leaf anywhere in the designs.

“As an artist, I create things that I think are really cool experiences; I really want to create ‘intelligent art’ because we’re passed the notion of the ‘stoner’ being a dumbass. With legalization happening, there are a lot more markets opening up and a much wider demographic of users,” Dietrich says.

“OCB puts out an amazing product,” he adds, “I’m grateful they want the artwork to be something that reflects hyper-creativity.”

Dietrich stepped into the art world at the age of 15, self-publishing a comic book about an Uzi-toting eight-year-old hunting a South American cannibal on the streets of New York. Later, as a professional artist, his work was the basis for graphic novels and twisted takes on classics including “Sleeping Beauty” and “Wizard of OZ.” Dietrich also turned his warped reality loose on video games, bringing to digital life, the character of Needles Kane AKA Sweet Tooth, the killer clown who drives an ice cream truck, in Sony PlayStation’s Twisted Metal game.

Each of Dietrich’s paintings tells a story. The “Stag Head Girl” a beautiful antler-haired deity surrounded by landscapes of desert canyons and lush rainforests, for example, ties in with the organic nature of OCB papers. Another piece, named, “Ring of Fire,” has a clear connection to lighting up, but the deeper idea plays off Dietrich’s fascination with ancient cultures. It features six unique locations in the Pacific Rim and the native peoples’ legends as to why their local volcanoes erupt.

“It might take me 10 hours to do a painting, but I’ve probably put 20 hours into the research,” Dietrich says.

“It can be a cool piece of art on a rolling tree or a poster on a wall, but it also gives you something more to think about and opens up discussions, which is extremely important in this day and age when everybody’s getting their information from social media,” he adds. “If I can create a piece of art that evokes conversation, and it just happens to be for a rolling paper company, it’s working in multiple ways.”

OCB rolling trays are not only cool to look at, they’re also collectable. The designs, which start as acrylic paintings on 4’x’3′ canvases, are primarily limited editions of no more than 5,000. If you run into at a live event or the CHAMPS Trade Show, he’ll even sign it for you.

Dietrich’s wife Rachel has artistic chops as well. She recently created a scale model of the Eiffel Tower from 2,000 OCB rolling paper booklets. Not only did the sculpture serve as a centerpiece in the OCB at CHAMPS, it continued the mission of making creativity a focus.

Following the trend of smoke shops creating galleries showcasing heady glass, Dietrich encourages adding other forms of artistic expression as well. OCB rolling trays are a perfect example — some shops have created wall art, similar to how they would with tapestries, which not only adds flair to the space, but also encourages more sales of the products.

Dietrich recently completed a tour of smoke shops where he painted OCB murals. He says it’s been outstanding the amount of support that shops have shown towards his art, and how they really appreciate that somebody is finally put some thought into some artwork for this industry other than Rick & Morty smoking a joint or some other pop culture parody.

“My reward in being involved with OCB is that they give me the opportunity to spread my wings as an artist and get my art out to many, many people,” Dietrich says.

“It’s amazing to work in an industry that’s brand new and to be able to inspire artists to go ahead and create some crazy shit,” he says. “There is an audience for them — and need for them in this industry.”

“Our industry may be super young and new, but it’s growing up — there are so many more people accepting of the industry, so let’s give them something outstandingly creative to support,” Dietrich challenges. “This industry can become a leader in creativity and be so much more than just about smoking.”


Recent Articles

Top Products of 2022

EZJ Legendary Stash Boxes By EZJ For the true aficionado with discriminating tastes and a penchant for the handcrafted comes the Legendary Stash Box series from the maker of the now-famous EZJ rolling machine. Each unit is handcrafted from oak and pinion, upcycled untreated pallets and exotic hardwoods such as teak mahogany and perlotta, intricately

Read More »

Retailers Guide to Establishing an Annual Budget

Creating an annual budget is crucial to running a successful and profitable retail business. A budget helps you set both short and long term business goals and enables smart decision-making to achieve those goals. You’ll also be in a better position to proactively manage your finances, setting you up for profitability, sustainability, and exponential growth.

Read More »

Retailer Holiday Planning: 5 Tips to Drive Holiday Sales

The weeks between Thanksgiving and Christmas are the busiest shopping season of the year. According to the National Retail Federation, consumers in the U.S. spent $886.7 billion during the 2021 holiday season — and the total is expected to be even higher in 2022 as consumer demand continues to rise. With Black Friday, Small Business

Read More »

Gearing Up for Black Friday and Cyber Monday

How to Make the Most of the Year’s Biggest Spending Frenzy Even before Black Friday became the biggest shopping day of the year, the weeks between Thanksgiving and Christmas have always been a pivotal time for retailers. After all, the day after Thanksgiving signals the start of the Christmas shopping season. Eventually, retailers began offering

Read More »

How to Attract Holiday Shoppers with Gift Cards

With that in mind, we introduce you to our newest feature: You Asked, HQ Answered. And being that this is unofficially our holiday issue, we thought what better time to answer a few questions about gift cards.  Who doesn’t love gift cards? When you consider how hard it is to buy a present for friends

Read More »

Social Media

Most Recent

Are you 18 or older?