Instantly Upgrade your Instagram

An average of 80 million ads are uploaded to Instagram each day. That’s a whole lot of #worthlessposts and #photosthatgetoverlooked.

With Instagram’s ever-increasing engagement rates (according to Forrester Research, engagement on IG is 10x higher than Facebook, 54x higher than Pinterest, and 84x higher than Twitter) you can’t afford not to put your best branding forward. For smoke shops and counter culture brands, especially, Instagram is an important tool for reaching customers because it is where 6-in-10 young adults (18-29) hang out.

Getting attention on Instagram takes more than just uploading #funnymemes #spammyposts. Like any effective marketing plan, IG needs a good strategy — with that in mind, here are two tips to take your Instagram feed from good to great.

Hashtag It

A crowded clump of hashtags is a surefire way to appear spammy. But that doesn’t mean the fewer, the better. Hashtags are an important part of the Instagram algorithm; they’re a shortcut to content tailored to your interests.

Instagram allows up to 30 hashtags per post, but for many brands a best practice is under 10. One study determined that seven hashtags is the optimal number, but finding the right balance between #noteventrying and #spamalert depends on your brand voice, content, and intended audience.

One hashtag to be sure to include is the #brandedhashtag. Branded hashtags don’t need to be limited to the traditional form of a brand name #Cocacola or tagline #haveacokeandasmile. By creating original hashtags that moves beyond product-specific callouts, your brand can attract a wider audience by referencing the #spirit and #culture you represent.

Show Don’t Tell

When you scroll through Instagram, video content doesn’t play audio until the user taps the video for sound. The problem is that by relying solely on sound, important brand messages or announcements never get heard.

Instead, focus your attention on getting users to stick with your video by using captions.

Research shows that captioning videos increases average view times by 12%. Messaging effectiveness is also massively boosted by a rate of 82% compared to 18% with sound on and zero captions.

Adding text to your videos will immediately increase engagement, but it’s smart to use it sparingly. The last thing people wants to see is a bunch of ad text shooting across their smartphone.


Recent Articles

Top Products of 2022

EZJ Legendary Stash Boxes By EZJ For the true aficionado with discriminating tastes and a penchant for the handcrafted comes the Legendary Stash Box series from the maker of the now-famous EZJ rolling machine. Each unit is handcrafted from oak and pinion, upcycled untreated pallets and exotic hardwoods such as teak mahogany and perlotta, intricately

Read More »

Retailers Guide to Establishing an Annual Budget

Creating an annual budget is crucial to running a successful and profitable retail business. A budget helps you set both short and long term business goals and enables smart decision-making to achieve those goals. You’ll also be in a better position to proactively manage your finances, setting you up for profitability, sustainability, and exponential growth.

Read More »

Retailer Holiday Planning: 5 Tips to Drive Holiday Sales

The weeks between Thanksgiving and Christmas are the busiest shopping season of the year. According to the National Retail Federation, consumers in the U.S. spent $886.7 billion during the 2021 holiday season — and the total is expected to be even higher in 2022 as consumer demand continues to rise. With Black Friday, Small Business

Read More »

Gearing Up for Black Friday and Cyber Monday

How to Make the Most of the Year’s Biggest Spending Frenzy Even before Black Friday became the biggest shopping day of the year, the weeks between Thanksgiving and Christmas have always been a pivotal time for retailers. After all, the day after Thanksgiving signals the start of the Christmas shopping season. Eventually, retailers began offering

Read More »

How to Attract Holiday Shoppers with Gift Cards

With that in mind, we introduce you to our newest feature: You Asked, HQ Answered. And being that this is unofficially our holiday issue, we thought what better time to answer a few questions about gift cards.  Who doesn’t love gift cards? When you consider how hard it is to buy a present for friends

Read More »

Social Media

Most Recent

Are you 18 or older?