Is It Snack Time at Smoke Shops?

Got the munchies? It’s likely your customers do, and if you’re not offering a menu of tasty snack foods at your smoke shop, you’re missing out on a $6 billion opportunity.

According to a recently Nielsen Study, sales of snack food and candy have increased in states where cannabis is legal for recreational use.

The main findings were as follows:

• Confectionery sales grew by 2 percent in the states where cannabis is legal, but only 1.3 percent in states where marijuana is not legal
• Overall snack sales increased by 7.2 percent in states where cannabis is legal, and 6% in states where cannabis is not legal.

“Marijuana consumption has been clinically and anecdotally shown to increase a consumers’ appetite and enjoyment of food. And sales data from within the U.S. Census divisions where cannabis has been legalized for recreational use supports the munchies’ effect,” Nielsen reported. “For manufacturers and retailers, American consumers’ hunger for snacks alongside legal cannabis consumption can present an opportunity for cross-selling.”

They also note that cannabis companies that specialize in edible hemp-based CBD products also could see a rise in use.

Nearly all Americans snack, especially younger adult consumers, concluded another report from Marketing Intelligence Agency, Mintel. Straight to the facts: 95% of US adults snack daily, and 70% do so 2+ times per day, making snacking a huge opportunity for connecting with consumers. There’s also an increase in the number of “super snackers” (those who snack 4+ times per day).

Add in the “munchie effect” and it’s easy to see how the increased legalization of cannabis in the U.S. presents big opportunities for the American food and beverage market—particularly for the snack and confectionery category.

The trouble with snacks is that they’re all so yummy. If you’re not sure what your customers would like best, here’s a clue from which ranked the most popular food & snack brands in America. Making the top ten are: M&M’s, Hershey’s Kisses, Reese’s Peanut Butter Cup, Ritz Crackers, Snickers, Lay’s Potato Chips, Oreo, Kit Kat, Tostitos, and Planters Peanuts.


Recent Articles

Gift Cards You’ll Want to Give

Two thirds (63%) of holiday shoppers say they are more likely to buy their loved ones a gift card/certificate rather than an actual present this year, and 41% say gift cards are the top item on their own wish lists. That’s according to a survey by Mastercard, but we already know that a gift card

Read More »

Esco Bars By Pastel Cartel

Talk about getting in on the ground floor. The year was 2011 when Darrell Suriff received a call from his college-aged son Justin, excited about a new gadget he’d seen people smoking from at a local club. Turns out Justin had just discovered vaping. “I was very skeptical, at first,” says Suriff, “but I started

Read More »

The Chill Room

Baby steps. Organic. These are just two words to describe the evolution of the Chill Room in W Palm Beach/ Worthington, Florida. Robert Cartagine opened his first vape shop in 2015 with great trepidation, but after realizing that his entire family stopped smoking and started vaping, he saw that there was a need. “In addition

Read More »


They’ve done it again! Randy’s, famous for their wired rolling papers, has been at the forefront of innovative smokeware products and defining smokeware standards for over 45 years. The Loov multi-purpose, table-top vaporiser, is the newest innovation from Randy’s. It offers a session unlike any you’ve ever experienced with its unique “Fill it up, tip

Read More »

Canna Style Smoking Accessories

You can think of Canna Style as your stoner bestie, sharing with you the smoking accessories of your wildest dreams. After years of working for major fashion brands, founder Amanda Smith, created this cute and trendy smokeware brand to fill a void in a traditionally male dominated space, bringing something uniquely different to girls, the

Read More »

Social Media

Most Recent

Are you 18 or older?