Transform your B2B Presence from Boring to Booming

Many B2B companies don’t think they need to promote their products or services. Some rely on word-of-mouth, others just feel awkward about “blowing their own horn.” Unfortunately, this is a recipe for disaster when your competitors are showing up in front of your potential customers and actively promoting themselves. Your prospects aren’t going to figure out what you can do for them if you don’t tell them.

Make it Personal

When it comes to sales, face-to-face is still the best way to do business with another business. While social media, email and phone calls may have made it easier to market, a face-to-face conversation still goes a long way to creating a relationship. That’s one of the main benefits of being a vendor at industry trade shows, like CHAMPS and SSE, where you can meet hundreds or maybe thousands of prospects all in one place.

Once shop owners and buyers learn about you they’re going to gravitate to your website to check out (and hopefully order) your products. But the reality of selling primarily to one specific industry like the cannabis and smoke shop markets, is that many websites look a lot alike and have similar product selections. One website section to make sure you’re giving special attention is the “About Us” page. Here’s where you tell YOUR story. It’s not about bragging; this is your chance to explain to potential customers about your core business values, why you do what you do, and what makes your business so special that somebody choose to do business with you over somebody else. And make sure to put your picture on that page — in B2B, people don’t engage with brands; they engage with people they know, like, and trust

Make it Convenient

Many B2B vendors think their buyers are more traditional, not researching or ordering online. The reality is that the world is moving to a self-serving economic model, and relying on phone, fax, and email ordering is simply no longer sufficient. The facts don’t lie. A recent B2BecNews survey found that just about one-half of all businesses—48.6%—now conduct 50% to 74% of all their purchases online, including 23% that do at least 75% or more using B2B e-commerce.

The internet has changed the way people and businesses shop for and buy products, which is why HQ has elevated its online presence too. In addition to being the industry’s number one printed publication, connecting B2B sellers and buyers, HQ has expanded to include a fully functional shopping cart feature. Wholesalers are now able to sell products through the MARKETZONE (headquest.com) under a personal digital page. Pre-qualified registered buyers browsing our site are now able to access participating wholesaler pages and place orders directly.

It’s all about convenience (for a small processing fee, of course). As a wholesale vendor, you get the chance to sell your products easily and quickly with less hassle. Orders placed through the MARKETZONE (headquest.com) are instantly forwarded to the vendor for processing and fulfillment. Think of the site as a new salesperson who’s on task 24/7 working for you. Another great win is the added advertising and marketing reach. For the buyer, it means instead of talking to ten different companies—ten different sales reps—and trying to make ten different orders, they can now log onto one central platform and take care of everything at once.

Facebook
Twitter
Pinterest
Print
Email

Recent Articles

Gift Cards You’ll Want to Give

Two thirds (63%) of holiday shoppers say they are more likely to buy their loved ones a gift card/certificate rather than an actual present this year, and 41% say gift cards are the top item on their own wish lists. That’s according to a survey by Mastercard, but we already know that a gift card

Read More »

Esco Bars By Pastel Cartel

Talk about getting in on the ground floor. The year was 2011 when Darrell Suriff received a call from his college-aged son Justin, excited about a new gadget he’d seen people smoking from at a local club. Turns out Justin had just discovered vaping. “I was very skeptical, at first,” says Suriff, “but I started

Read More »

The Chill Room

Baby steps. Organic. These are just two words to describe the evolution of the Chill Room in W Palm Beach/ Worthington, Florida. Robert Cartagine opened his first vape shop in 2015 with great trepidation, but after realizing that his entire family stopped smoking and started vaping, he saw that there was a need. “In addition

Read More »

LOOV

They’ve done it again! Randy’s, famous for their wired rolling papers, has been at the forefront of innovative smokeware products and defining smokeware standards for over 45 years. The Loov multi-purpose, table-top vaporiser, is the newest innovation from Randy’s. It offers a session unlike any you’ve ever experienced with its unique “Fill it up, tip

Read More »

Canna Style Smoking Accessories

You can think of Canna Style as your stoner bestie, sharing with you the smoking accessories of your wildest dreams. After years of working for major fashion brands, founder Amanda Smith, created this cute and trendy smokeware brand to fill a void in a traditionally male dominated space, bringing something uniquely different to girls, the

Read More »

Social Media

Most Recent

Are you 18 or older?