SmokeBuddy Digital Ad

Is this the Endgame for JUUL? FDA Demands Answers over Misleading Claims

“Juul has ignored the law.” So says acting FDA Commissioner Ned Sharpless, M.D. in strong statement to the vaping juggernaut.

The Food and Drug Administration has put Juul on notice with a pair of letters calling out the company for misleading statements about its products and ongoing targeting of teens.

In the letter, issued September 9, the FDA alleged that Juul marketed its products as “modified risk tobacco products without an appropriate FDA order in effect.”

Among the accusations—the FDA claims despite Juul’s recent compliance to no longer promote its products on social media, and to cease selling e-flavored cigarettes in retail stores, the company did indeed market its products to kids as “totally safe” and a “safer alternative than smoking cigarettes.”

During congressional hearings in July, teens testified that a representative for Juul visited a ninth-grade classroom in April 2018 and described the company’s vape products as “totally safe” while at the same time claiming that the company didn’t want them as customers, seemingly as a manipulation tactic. Another teen quoted in the warning letter testified that he was told by the rep that he “should mention JUUL to his [nicotine-addicted] friend…because that’s a safer alternative than smoking cigarettes, and it would be better for the kid to use.”

According to Yahoo Finance, the FDA told Juul that parts of its “Make the Switch” marketing campaign, that encourages smokers to use its device, convey that they’re safer than cigarettes. The agency asked Juul for any consumer-perception studies related to whether Juul’s representation implies the products are smoking-cessation devices. The FDA hasn’t approved any of the company’s products as smoking-cessation tools.

“Switching is not another word for cessation — they mean to very different things,” countered Juul spokesman Ted Kwong. “Switching involves continuing to consume nicotine, but from a different device, while cessation is about getting users to eliminate their nicotine consumption altogether. We are a switching product.”

Just a daunting in the eyes of the FDA, in a letter by CEO Kevin Burns on the company’s website, that claimed its “simple and convenient system incorporates temperature regulation to heat nicotine liquid and deliver smokers the satisfaction that they want without the combustion and the harm associated with it.”

FDA investigators are demanding a review of Juul’s business practices, telling the company to turn over documents on its marketing, and educational programs. In addition, the agency insisted that Juul explain why it uses nicotine-salt e-liquids and a high concentration of nicotine in its Juul pods, which officials said could increase the products’ addictiveness.

Facebook
Twitter
LinkedIn
Pinterest

Recent Articles

Gift Cards You’ll Want to Give

Two thirds (63%) of holiday shoppers say they are more likely to buy their loved ones a gift card/certificate rather than an actual present this year, and 41% say gift cards are the top item on their own wish lists. That’s according to a survey by Mastercard, but we already know that a gift card

Read More »

Esco Bars By Pastel Cartel

Talk about getting in on the ground floor. The year was 2011 when Darrell Suriff received a call from his college-aged son Justin, excited about a new gadget he’d seen people smoking from at a local club. Turns out Justin had just discovered vaping. “I was very skeptical, at first,” says Suriff, “but I started

Read More »

The Chill Room

Baby steps. Organic. These are just two words to describe the evolution of the Chill Room in W Palm Beach/ Worthington, Florida. Robert Cartagine opened his first vape shop in 2015 with great trepidation, but after realizing that his entire family stopped smoking and started vaping, he saw that there was a need. “In addition

Read More »

LOOV

They’ve done it again! Randy’s, famous for their wired rolling papers, has been at the forefront of innovative smokeware products and defining smokeware standards for over 45 years. The Loov multi-purpose, table-top vaporiser, is the newest innovation from Randy’s. It offers a session unlike any you’ve ever experienced with its unique “Fill it up, tip

Read More »

Canna Style Smoking Accessories

You can think of Canna Style as your stoner bestie, sharing with you the smoking accessories of your wildest dreams. After years of working for major fashion brands, founder Amanda Smith, created this cute and trendy smokeware brand to fill a void in a traditionally male dominated space, bringing something uniquely different to girls, the

Read More »

Social Media

Most Recent

Are you 18 or older?