Calexotics Digital Ad

74% Of Shoppers Actively Look For Ways To Support Small Business Even When It’s Not Convenient

According to The Big Expectations, Small businesses: What Customers Want survey, 91% of shoppers prefer small businesses when convenient, and 74% actively search for opportunities to support SMBs even when it is not convenient.

Respondents list the ease of building relationships with retailers (65%) as a top positive attribute of patronizing small businesses. This was followed by the convenience of doing business with them at 44%. Interestingly, 65% say they simply feel good about championing smaller organizations.

77% of customers say they are willing to pay more in their support. Great customer service is key to get that extra dollar. Most of the respondents (71%) expect small companies to give better attention and service and as such are willing to reward them accordingly.

So don’t let them down! Here are some easy ways to give that added (and expected) bit of service that turns everyday customers into loyal brand ambassadors:

Meet THEIR Needs

In your quest for success, you may focus on how many vapes, water pipes or CBD products you need to sell in order to make a profit. However, customers don’t care about your needs. They need to know how you can help them save money, be smarter or fix a problem in their life. When you provide solutions to a need your customers have, they feel valued and know that they are more than another face in the crowd to you.

Make it Personal

You know the feeling you get when a clerk at your favorite store greets you by name or a brand rep takes time to respond personally to your comment on Instagram? That feeling of value and worth is one you want to give your customers, and you do that when you build personal relationships with them.

Go the Distance

Customer relations doesn’t stop at the checkout counter. Make a point to collect customer email addresses so you can also send thank you notes or give a discount during their birthday month. You can also use this connection to promote exclusive sales and promotions. This extra attention showcases the value you place on your customers and improves customer loyalty.

Respond to Negative Comments

As many positive reviews as you might have, you’re bound to get a few complaints. While you could argue with the customer, ignore negative remarks or pretend the customer doesn’t exist, it’s best to take action. Show that you care about your customers and their experiences when you respond to every complaint as soon as possible.

Facebook
Twitter
LinkedIn
Pinterest

Recent Articles

Gift Cards You’ll Want to Give

Two thirds (63%) of holiday shoppers say they are more likely to buy their loved ones a gift card/certificate rather than an actual present this year, and 41% say gift cards are the top item on their own wish lists. That’s according to a survey by Mastercard, but we already know that a gift card

Read More »

Esco Bars By Pastel Cartel

Talk about getting in on the ground floor. The year was 2011 when Darrell Suriff received a call from his college-aged son Justin, excited about a new gadget he’d seen people smoking from at a local club. Turns out Justin had just discovered vaping. “I was very skeptical, at first,” says Suriff, “but I started

Read More »

The Chill Room

Baby steps. Organic. These are just two words to describe the evolution of the Chill Room in W Palm Beach/ Worthington, Florida. Robert Cartagine opened his first vape shop in 2015 with great trepidation, but after realizing that his entire family stopped smoking and started vaping, he saw that there was a need. “In addition

Read More »

LOOV

They’ve done it again! Randy’s, famous for their wired rolling papers, has been at the forefront of innovative smokeware products and defining smokeware standards for over 45 years. The Loov multi-purpose, table-top vaporiser, is the newest innovation from Randy’s. It offers a session unlike any you’ve ever experienced with its unique “Fill it up, tip

Read More »

Canna Style Smoking Accessories

You can think of Canna Style as your stoner bestie, sharing with you the smoking accessories of your wildest dreams. After years of working for major fashion brands, founder Amanda Smith, created this cute and trendy smokeware brand to fill a void in a traditionally male dominated space, bringing something uniquely different to girls, the

Read More »
Cotton Mouth Candy Digital Ad

Social Media

Most Recent

Are you 18 or older?