Calexotics Digital Ad

Welcome – April 2020

It’s almost here.

You know what we’re talking about. The hazy holiday is almost upon us, and with it comes big celebrations and even bigger sales figures. Yes, we’re talking about 4/20. Puff, puff, pass out, etc. And this year, it lasts the whole damn month. Willie Nelson be praised!

But what are we even celebrating? Our favorite plant, yes, but why the same month as the tax deadline? Really, no one knows for sure, but there is one narrative that continues to win out as our legend of choice. Here’s the quick and dirty:

The year was 1971. Location: San Rafael High School in San Rafael, California. The cast: five high school stoners who called themselves “the Waldos.” As the story goes, they’d gotten wind of an abandoned secret grow site and somehow obtained a treasure map that would lead them to it. So, basically, The Goonies, but with better party favors. Each day, they would meet by a statue near the school to embark on their adventure to try to find the stash. The meeting time: 4:20pm. They never found the treasure, but they kept meeting anyway, because as it turns out, 4:20 is a perfect time for a toke.

That’s basically it. A bit underwhelming, but fairly believable, all things considered. Supposedly, the legend spread after one of the Waldos became a roadie for the Grateful Dead. The rest is history.

But is any of it true? Of course, it is. We saw it in a meme.

Happy 4/20/2020!

Facebook
Twitter
LinkedIn
Pinterest

Recent Articles

Gift Cards You’ll Want to Give

Two thirds (63%) of holiday shoppers say they are more likely to buy their loved ones a gift card/certificate rather than an actual present this year, and 41% say gift cards are the top item on their own wish lists. That’s according to a survey by Mastercard, but we already know that a gift card

Read More »

Esco Bars By Pastel Cartel

Talk about getting in on the ground floor. The year was 2011 when Darrell Suriff received a call from his college-aged son Justin, excited about a new gadget he’d seen people smoking from at a local club. Turns out Justin had just discovered vaping. “I was very skeptical, at first,” says Suriff, “but I started

Read More »

The Chill Room

Baby steps. Organic. These are just two words to describe the evolution of the Chill Room in W Palm Beach/ Worthington, Florida. Robert Cartagine opened his first vape shop in 2015 with great trepidation, but after realizing that his entire family stopped smoking and started vaping, he saw that there was a need. “In addition

Read More »

LOOV

They’ve done it again! Randy’s, famous for their wired rolling papers, has been at the forefront of innovative smokeware products and defining smokeware standards for over 45 years. The Loov multi-purpose, table-top vaporiser, is the newest innovation from Randy’s. It offers a session unlike any you’ve ever experienced with its unique “Fill it up, tip

Read More »

Canna Style Smoking Accessories

You can think of Canna Style as your stoner bestie, sharing with you the smoking accessories of your wildest dreams. After years of working for major fashion brands, founder Amanda Smith, created this cute and trendy smokeware brand to fill a void in a traditionally male dominated space, bringing something uniquely different to girls, the

Read More »

Social Media

Most Recent

Are you 18 or older?