Happy July, fellow fringe entrepreneurs! If you’re reading this, that likely means we’re not all in bunkers yet, so let’s just take a moment to celebrate that thought. For a second there, the evening news was starting to look like the prequel for The Handmaid’s Tale. Over here, we’re still praying to our deities of choice that it really only lasts a few seconds and things will return to a semblance of normal soon. Here’s to hoping. But there is good news on the horizon, albeit, nothing that can dwarf the senseless death and destruction we’ve witnessed in these chaotic weeks, but in terms of the smoke shop world, it’s a pretty damn big deal. HQ Magazine, your authority on all things cannabis and counter-cultural for two decades and counting, is teaming up with Smoke Shop Events to create the first official HQ trade show. What will it be like? Exactly what you’d expect from the merging of the most innovative show and the longest running publication in the space; a one-of-a-kind experience that brings our industry into the new decade with state-of-the-art technology and high-tech advancement to significantly increase your return on investment and reinvent what a trade show is supposed to be. This is evolution, folks—and not the slow kind. We’re talking punctuated equilibrium. Are you ready? We hope so. Be well and be safe, one and all. We’ll catch you on the flipside.
Two thirds (63%) of holiday shoppers say they are more likely to buy their loved ones a gift card/certificate rather than an actual present this year, and 41% say gift cards are the top item on their own wish lists. That’s according to a survey by Mastercard, but we already know that a gift card