Hippo Premium Packaging Collabs with Wisdom Essentials on CBD Line 

Hippo Premium Packaging (www.hippopackaging.com), a leading provider of custom packaging and branding solutions to the legal cannabis industry, has formed in a unique collaboration with several agencies to bring a new brand of CBD to the market. The principals of the agencies met when they served as members of the NCIA Marketing and Advertising Committee. 


Wisdom Essentials, an innovative line of CBD products catering to mid-life consumers, was seeking expert help to bring its new brand to the market. The company initially hired the Eleven agency to create a name for the brand and design the logo and guidelines. Cannabis Creative was then brought on board to create Wisdom Essential’s e-commerce website, design the company’s packaging, and strategize the digital marketing plan for the new CBD brand. They hired Outfront Solutions to define the core consumer and develop the brand strategy, attributes, and messaging. Hippo was brought on board to handle the packaging production and printing. 


Kary Radestock, Co-Founder and CEO of Hippo Premium Packaging, said it was wonderful working with this group of marketing and design experts. 


“It was a great collaboration with an amazing group of companies. Each brought specific expertise to the project,” Radestock said. “Although these agencies have some overlapping skill sets, the client utilized each company’s core strengths to get the best possible results.” 


Denis Keane, Co-Founder of Wisdom Essentials, said that he called a number of packaging companies before hiring Hippo. 


“Of all the packaging companies we talked to, Kary and her team demonstrated the most in-depth knowledge and provided complete transparency,” Keane commented. “Another packaging company tried to hide about $3000 in shipping costs, but Kary was upfront, honest, and simply a joy to work with.” 


For more information on Hippo Premium Packaging, call: 619-269-0939, or visit: www.hippopackaging.com. 


For more information on Wisdom Essentials, visit: www.wisdomessentials.com. 

Hippo Premium Packaging worked in a unique collaboration with several agencies to bring the Wisdom Essentials brand of CBD to the market.

Recent Articles

Gift Cards You’ll Want to Give

Two thirds (63%) of holiday shoppers say they are more likely to buy their loved ones a gift card/certificate rather than an actual present this year, and 41% say gift cards are the top item on their own wish lists. That’s according to a survey by Mastercard, but we already know that a gift card

Read More »

Esco Bars By Pastel Cartel

Talk about getting in on the ground floor. The year was 2011 when Darrell Suriff received a call from his college-aged son Justin, excited about a new gadget he’d seen people smoking from at a local club. Turns out Justin had just discovered vaping. “I was very skeptical, at first,” says Suriff, “but I started

Read More »

The Chill Room

Baby steps. Organic. These are just two words to describe the evolution of the Chill Room in W Palm Beach/ Worthington, Florida. Robert Cartagine opened his first vape shop in 2015 with great trepidation, but after realizing that his entire family stopped smoking and started vaping, he saw that there was a need. “In addition

Read More »


They’ve done it again! Randy’s, famous for their wired rolling papers, has been at the forefront of innovative smokeware products and defining smokeware standards for over 45 years. The Loov multi-purpose, table-top vaporiser, is the newest innovation from Randy’s. It offers a session unlike any you’ve ever experienced with its unique “Fill it up, tip

Read More »

Canna Style Smoking Accessories

You can think of Canna Style as your stoner bestie, sharing with you the smoking accessories of your wildest dreams. After years of working for major fashion brands, founder Amanda Smith, created this cute and trendy smokeware brand to fill a void in a traditionally male dominated space, bringing something uniquely different to girls, the

Read More »

Social Media

Most Recent

Are you 18 or older?