March 2021 Welcome

To paraphrase Denzel Washington in the Training Day, the most successful businesspeople thrive on “player to player, pimp to pimp” interactions to secure their next deal and get the attention of a new client. In light of the pandemic, and social distancing guidelines, those in-person meetings are becoming more challenging, and that’s why live streaming videos have become an effective alternative for brands to reach their target audience — just the same, it’s a dynamic way for retailers to learn about new products and build rapport with vendors and brands you need to grow their businesses.

 

Our goal at HQ has always been to connect retailers, brands and distributors. We’re constantly evolving the ways we do that, be it the Market Zone shopping platform, our new industry trade show, and now livestream interviews on our social media channels. We can’t take all the credit — according to a recent marketing survey, 96% of B2B respondents are engaging with customers through video content, and more than three-quarters confirm that livestreaming has positively impacted sales results.

 

It’s easy to see why livestreaming is so popular. Putting a face to a name creates a stronger connection than a forgettable phone call. If you want to get people excited about a big announcement or product launch, going live to get the word out should be an integral part of your marketing plan.

 

Come on as our special guest and you’ll have the opportunity to share your brand story, demo products and answer questions to help retailers and their teams better sell to their customers. Hit us up at media@headquest.com to get on the schedule and be part of the show. And buyers, we invite you to tune in and interact live on the latest and greatest B2B experience. As Denzel would say, King Kong ain’t got nothing on our reach!

Facebook
Twitter
Pinterest
Print
Email

Recent Articles

President Pardons Federal Offenses for Simple Marijuana Possession

Free at last, Free at last, Thank God almighty you are free at last! President Biden on Thursday pardoned all people convicted of marijuana possession under federal law and said his administration would review whether marijuana should still be a Class 1 drug like heroin and LSD. The pardons will clear about 6,500 people who

Read More »

Top Products of 2022

EZJ Legendary Stash Boxes By EZJ For the true aficionado with discriminating tastes and a penchant for the handcrafted comes the Legendary Stash Box series from the maker of the now-famous EZJ rolling machine. Each unit is handcrafted from oak and pinion, upcycled untreated pallets and exotic hardwoods such as teak mahogany and perlotta, intricately

Read More »

Retailers Guide to Establishing an Annual Budget

Creating an annual budget is crucial to running a successful and profitable retail business. A budget helps you set both short and long term business goals and enables smart decision-making to achieve those goals. You’ll also be in a better position to proactively manage your finances, setting you up for profitability, sustainability, and exponential growth.

Read More »

Retailer Holiday Planning: 5 Tips to Drive Holiday Sales

The weeks between Thanksgiving and Christmas are the busiest shopping season of the year. According to the National Retail Federation, consumers in the U.S. spent $886.7 billion during the 2021 holiday season — and the total is expected to be even higher in 2022 as consumer demand continues to rise. With Black Friday, Small Business

Read More »

Gearing Up for Black Friday and Cyber Monday

How to Make the Most of the Year’s Biggest Spending Frenzy Even before Black Friday became the biggest shopping day of the year, the weeks between Thanksgiving and Christmas have always been a pivotal time for retailers. After all, the day after Thanksgiving signals the start of the Christmas shopping season. Eventually, retailers began offering

Read More »

Social Media

Most Recent

Are you 18 or older?