The Gift of the Red Cap: A Retailer’s Guide to Amanita Muscaria
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The Gift of the Red Cap: A Retailer’s Guide to Amanita Muscaria

Navigating Amanita Muscaria in Retail By Darin Burt If you read November’s feature, entitled “Tripping the Bright Red Fantastic,” you’re already well acquainted with the amanita muscaria mushroom and the massive industry buzz surrounding it. This iconic fungal species, known for its psychedelic properties, is emerging as a potential star on retail shelves. Yet, despite…