Jerome is the owner of three Los Angeles California-based smoke shops. We sat down with him to get his insight on the highs and lows of owning a smoke shop in 2024, including top selling-products, and how to stay profitable and successful in these uncertain times.

To help our readers navigate the trends and make informed decisions, we’ve turned to industry expert, Alfred Viggiani, the creative director and marketing consultant at Advantage Marketing Solutions.

Our fearless intern and ever-stalwart production assistant went full Gonzo at the 420 Expo in Edison, NJ this past fall to find out what cannabis consumer culture looks like in 2024. His findings may shock you (actually, they won’t.)

Lessons in content creation from a show about hicks and hockey bros.

As HQ Magazine celebrates its 25th anniversary, we’d like to take a moment and reflect on a journey that began in 1999 when Roger Kay and Ralph Garza envisioned a publication that would unite, solidify, and empower what had traditionally been a fragmented market.

For thousands of years, humanity has devised methods to isolate, concentrate, and, in most cases, improve on nature. Those processes were far more primitive than what we have today, but the underlying concept was the same.

Intellectual property (IP), trademarks, patents, copyrights and trade secrets, routinely get stolen, especially in the cannabis space, often leaving companies to do little more than whimper, “Liar, liar, pants on fire.”

Once, Thanksgiving was devoted to spending time with family, friends we call family, and weird uncles you wish weren’t family. Now, it’s been monopolized by the search for deals, steals, and checkout-counter death threats.

Governor Ron DeSantis’ veto of a bill that would have imposed severe restrictions on hemp products in Florida has, to absolutely no one’s surprise, stirred controversy.