A Ladder in the Desert: Grow Sciences’ Jaimie McKenna Talks Strategy
Navigating the Cannabis Marketing Landscape By Eva Berlin Sylvestre It’s not often journalists mic the marketer, which makes sense via our training: “Marketers are our nemeses — they care about products, not about enlightenment!” But if you allow it, a second level dawns: Marketers are everyday people who know more about the industry than most,…