Eye of the Beholder (V.2)
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Eye of the Beholder (V.2)

In Plain Sight: Harnessing Strategic Product Placement Unlocking the full potential of your smoke shop starts with understanding the nuances of strategic product placement. This invaluable technique goes beyond merely stocking shelves—it’s about thoughtfully positioning products in a way that naturally draws customers in and encourages them to make a purchase. Mastering the art and…

The Gift of the Red Cap: A Retailer’s Guide to Amanita Muscaria
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The Gift of the Red Cap: A Retailer’s Guide to Amanita Muscaria

Navigating Amanita Muscaria in Retail By Darin Burt If you read November’s feature, entitled “Tripping the Bright Red Fantastic,” you’re already well acquainted with the amanita muscaria mushroom and the massive industry buzz surrounding it. This iconic fungal species, known for its psychedelic properties, is emerging as a potential star on retail shelves. Yet, despite…

The Price is Right(?): Finding the Sweet Spot
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The Price is Right(?): Finding the Sweet Spot

Pricing Strategies for the New Era The landscape of retail is constantly changing, and nowhere is this more evident than in smoke shops and cannabis accessories, save maybe the plant itself. Jeff Beverly from Kola Venture Group sums it up perfectly: “A new retail reality faces smoke shop owners . . . they no longer…