86% of B2B Buyers Prefer Using Self-Service Tools over Talking to a Sales Representative
Dealing with sales reps is the ultimate catch-22 — you can’t do business without them, but oftentimes it seems like a challenge to do business with them. In a recent McKinsey survey of 1,000 B2B decision makers, lack of speed in interactions with their suppliers emerged as the number-one “pain point,” mentioned twice as often…
