8 to 10 Consumers with High Emotional Engagement Promote a Brand they are Loyal To

8 to 10 Consumers with High Emotional Engagement Promote a Brand they are Loyal To

There are few kinds of loyalty as fierce or as unwavering as that of a football fan to their favorite team. Diehard fans are easy to spot from September through January. They can be seen out and about wearing their favorite team’s jersey and they can be spotted at the local watering hole on Saturdays…