According to The Big Expectations, Small businesses: What Customers Want survey, 91% of shoppers prefer small businesses when convenient, and 74% actively search for opportunities to support SMBs even when it is not convenient. Respondents list the ease of building relationships with retailers (65%) as a top positive attribute of patronizing small businesses. This was…
In the words of Tom Petty, some days are diamonds/some days are rocks. It’s the same with the cash flow cycles of your business. It’s easy to think your business is successful when you’re making lots of sales. But money coming in is only half the equation. Without having a handle on expenditures, you could…
No matter how great your merchandise, there are always going to be customers who aren’t satisfied with their purchase. It might be that the item wasn’t functioning properly or just didn’t meet customer expectations. Whatever the reason, instead of viewing returns as costly and annoying, see them as opportunities to wow shoppers and turn them into…
