Author: HeadQuest

Do you want fries what that? There’s no better example of a cross-sell than when you place an order at McDonalds and they ask if you want fries with your quarter-pounder. You might have thought this was an example of an upsell, but that would be them asking if you want to Super-Size your meal….

Here’s a truth in retail: Get the weather right and plan your sales and marketing accordingly, and you will profit. Walmart discovered several years ago that when a hurricane was predicted, its stores quickly sold out of certain item. You would think water and candles would be the top sellers in preparation for a big…

Dealing with sales reps is the ultimate catch-22 — you can’t do business without them, but oftentimes it seems like a challenge to do business with them. In a recent McKinsey survey of 1,000 B2B decision makers, lack of speed in interactions with their suppliers emerged as the number-one “pain point,” mentioned twice as often…

Many B2B companies don’t think they need to promote their products or services. Some rely on word-of-mouth, others just feel awkward about “blowing their own horn.” Unfortunately, this is a recipe for disaster when your competitors are showing up in front of your potential customers and actively promoting themselves. Your prospects aren’t going to figure…

There are a lot of hook up apps, and while Near Me isn’t about scoring a booty call, it is about bringing together people looking for each other —- in this case, businesses and customers. NEAR ME searches are those conducted in various apps that show users all the businesses that fit their search criteria. In…

You’ve probably heard marketing strategists talk about the different attributes and habits of Generation X,Y and Z. But what about Demand Generation? Despite what you might initially think, Demand Generation has nothing to do with those bratty, spoiled kids throwing temper tantrums in the toy aisle at Walmart. Demand Generation is not a description, but…