An average of 80 million ads are uploaded to Instagram each day. That’s a whole lot of #worthlessposts and #photosthatgetoverlooked. With Instagram’s ever-increasing engagement rates (according to Forrester Research, engagement on IG is 10x higher than Facebook, 54x higher than Pinterest, and 84x higher than Twitter) you can’t afford not to put your best branding…
What happens when you don’t charge your phone? You turn down the screen brightness, try not to check your texts, and count down the moments until your phone shuts off altogether. As humans, just like your phone, when we’re not fully charged, we don’t perform as well. Here are a few tips for how to…
Can the profit margin on “cheap” products be higher than when you sell something of quality at a higher price point? Sure — at least when you first do the math. But when you look at the entire equation, quality always equals more sales and better customer relations. According to a recent customer expectations report…
Headset, the leading provider of data and analytics to the cannabis industry, announced that it has entered into a partnership with PAX Labs, a leading consumer technology brand in the design and development of premium vaporizers. The relationship will provide real-time insights that enable PAX and its brand partners to better anticipate device and pod…
There’s no denying that the Internet is your greatest competitor when it comes to attracting customers. Persuading shoppers to buy from you can be difficult when the Internet offers an endless variety of products, cheap prices, and for shoppers who desire a little anonymity, the ability to stay low in the privacy of their own…
Lobbyists Cashing in on Cannabis Boom Lobbying firms are taking advantage of the cannabis boom as a number of bills on the industry move through Congress and state legislatures. On the plus side, firms creating lobbying groups focused on cannabis businesses is an acknowledgement of the industry’s explosive growth. On the downside, “big marijuana” like…
You can put up all the high-tech security cameras you want, but preventing theft in your store, still comes down to you. Most small businesses are exactly that — small. They’re not Walmart with endless isles and blind spots that obscure shoplifters while their doing their dirty deed. When a customer comes through the front…
Got the munchies? It’s likely your customers do, and if you’re not offering a menu of tasty snack foods at your smoke shop, you’re missing out on a $6 billion opportunity. According to a recently Nielsen Study, sales of snack food and candy have increased in states where cannabis is legal for recreational use. The…
College students always claim to be broke. But there is that one time in the fall when they’ve got a freshly signed check from mom and dad burning a hole in their pocket, and funds from student loans boosting their bank account. According to the National Retail Federation, college students will spend $55 billion on…
FDA Warns CBD May Overpromise and Underdeliver The FDA’s recent warning to CuraLeaf regarding unsubstantiated medical claims about CBD’s health benefits spotlights an ongoing issue about CBD products: Many claims about CBD-based treatments are unproven. While CBD products have proliferated and experts agree there seems to be little direct risk to using CBD, consumers should…
