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Educating Consumers is Key as Inflation Looms

With inflation on their minds, consumers are doing more research before making a purchase and that means more of a need for brands and retailers to not only step up their advertiser, but also provide more product information and education. Data from the 2022 Inflation and Supply Chain Survey bear this out, as 34 percent of consumers say they are spending more time studying up  on what they plan to buy. Beyond spending, 56 percent say they’re buying less of the things they want; 44 percent are taking better advantage of sales, discounts, and promotions.  

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