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Enhance The Customer Experience

 

If you want to draw more customers into you store make it personal for them.
 
A new customer satisfaction survey concluded that most shoppers would give up a lower product price online in exchange for personalized assistance or advice from an in-store associate.
 
Coldwell Banker Commercial found that the demographic aged 18-34 is most likely to go to stores “to kill time” than other demographics; 35% said they do this compared to 20% or less in all other age groups.
 
Those same Gen Z and millennial consumers are more likely to go to stores to spend time with family and friends (33%) than older respondents. As the purchasing power of these younger shoppers grows, there’s room for retailers to foster face-to-face loyalty.
 
Overall, shoppers still seem to be attached to the in-store experience. Sixty-eight percent of Coldwell Banker’s respondents said they “look for in-store experiences” when they shop in a physical store.
 
Those with a robust mobile shopping experience may have a leg up, as many in-store shoppers turn to their mobile devices to research products before buying.

Recent Articles

This article is the second in a two-part series examining the impact of international policy on domestic cannabis legalization. This installment shifts focus to recent global milestones, such as Canada’s federal legalization and Mexico’s ongoing reforms, and considers how these changes could shape America’s fragmented cannabis policies.
We all deal with Uncle Sam, but smoke shop owners face unique challenges compared to everyone else. Here at HeadQuest, we’ve compiled our favorite tips and tricks to get you through your least favorite time of year.
For nearly two decades, Aficionados owner Tony Williamson has offered Augusta, Georgia, more than a retail experience. His smoke shop, located in the heart of downtown, has evolved into a hub for those who don’t fit in elsewhere.
Fred Scorsch, a seasoned glassblower in Tempe, Arizona, and a 36-year veteran of the head shop industry now finds himself navigating the unpredictable world of American glass artistry, facing challenges that are upending the lives of homegrown artisans in a globalized economy.
Joey DeStefano’s journey from a young entrepreneur & musician to Chief Commercial Officer at Puff Brands is an inspiring tale of innovation, passion, and perseverance.
While Trump carried all seven swing states and the popular vote, the red wave that swept him into office also delivered a stinging rebuke to drug reform advocates. Legalization efforts in both Dakotas as well as Florida failed, and Massachusetts rejected a measure to make psychedelics great again.
As an enrolled member of the Nez Perce Tribe of the Columbia River Plateau and a descendant of Chief Looking Glass, Mary Jane Oatman is on a mission to bring Indigenous communities back into the conversation around cannabis, hemp, and plant-based healing.
The federal government and e-cigarettes can’t seem to get along. Like two cats fighting, it’s mostly terrible noises and ridiculous posturing with extended pauses between any actual bouts of scratches and bites. Yet something about a recent dustup seems to signal the feud has reached a new intensity.