Edible Brands Inc., parent company of Edible Arrangements, makers of delicious fruit baskets, is ramping up its physical retail operations and rolling out several new programs, including Incredible Edibles, a line of CBD products set to launch in traditional Edible Arrangement stores, and will also introduce its first Incredible Edibles store, which will focus on natural health and wellness, next year. The store’s inaugural product will be a hemp-based, non-psychoactive CBD powder.
Company founder Tariq Farid told Forbes Magazine: “We saw the opportunity to take this term edible and get ahead of it with a focus on the health aspect of edibles through CBD, not the high.”
