Navigating this year’s fluctuating shopping dynamics will require patience and persistence with the consumer, and a perspective on the holiday season that extends beyond the traditional retail definition. That’s the word from the NDP Group, a market research firm, whose annual holiday spending survey revealed that while one in five consumers say they’ll send less on gifts this year, more of those purchases will be made in-stores than online. So, don’t wait until the last minute to decorate your store and put out the sale signs — more “early” pre-Thanksgiving shoppers are starting even earlier—39% started or plan to have started before October, according to NPD.
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As HQ Magazine celebrates its 25th anniversary, we’d like to take a moment and reflect on a journey that began in 1999 when Roger Kay and Ralph Garza envisioned a publication that would unite, solidify, and empower what had traditionally been a fragmented market.
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HeadQuest International LLC
6300 Riverside Plaza Ln NW, Suite 100
Albuquerque, NM 87120
505-275-6049
HeadQuest International LLC
6300 Riverside Plaza Ln NW, Suite 100
Albuquerque, NM 87120
505-275-6049