Navigating this year’s fluctuating shopping dynamics will require patience and persistence with the consumer, and a perspective on the holiday season that extends beyond the traditional retail definition. That’s the word from the NDP Group, a market research firm, whose annual holiday spending survey revealed that while one in five consumers say they’ll send less on gifts this year, more of those purchases will be made in-stores than online. So, don’t wait until the last minute to decorate your store and put out the sale signs — more “early” pre-Thanksgiving shoppers are starting even earlier—39% started or plan to have started before October, according to NPD.
In my last article I discussed the 2022 legislative sessions in many states. In this article I want to shed some light on what we and many other advocates across the country anticipate in the 2023 session. As always, if you have any questions about how to get involved, ideas and relationships you may have