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Marijuana ads don’t increase use

Marijuana ads aren’t creating new tokers. That’s one surprising finding of a new study published in the American Journal of Public Health. Although the researchers determined that exposure to advertising was significantly higher in neighborhoods where marijuana retailers are located, that such ad reach apparently doesn’t make much of a difference on whether people shop at those retailers or consume cannabis.

Among people who saw a marijuana ad within the past 30 days, 53 percent said they have never consumed cannabis, 54.9 percent described themselves as former users or had “experimented” with the drug and 57.6 percent are current users.

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