Seeing 20/20 in 2020 Want to hit a lasting stride of success in 2020? You need to see 20/20. Yes, maintaining a proper vision of the future is crucial to any business in any year, but A) it’s especially crucial now and B) the play on the year is too catchy not to use. Indulge…
According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” That’s a fancy definition straight out of a college course. In simpler terms, PR is essentially about getting people’s attention, earning their trust through free publicity. Here are two tips for spreading the…
Got the munchies? It’s likely your customers do, and if you’re not offering a menu of tasty snack foods at your smoke shop, you’re missing out on a $6 billion opportunity. According to a recently Nielsen Study, sales of snack food and candy have increased in states where cannabis is legal for recreational use. The…
According to research from Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. How that math works out, is kind of mystery, but it’s Harvard and they’re pretty smart there, so it must be legit. One thing’s for certain, there’s a lot of choices in the…
“I like vending machines ’cause snacks are better when they fall. If I buy a candy bar at a store, oftentimes, I will drop it… So that it achieves its maximum flavor potential.” -Mitch Hedberg It just wouldn’t feel right to start off a conversation like this without this quote from the late, great comedian….
