PAX, a global cannabis brand, has announced the launch of PEACE BY PAX, a new program to continue and expand the company’s efforts to drive meaningful social impact. The company is committed to destigmatizing, legalizing, and creating equitable access to opportunity through cannabis.
PEACE BY PAX will include partnerships with, and support of, organizations such as the Cannabis Media Council, the Marijuana Policy Project, the Last Prisoner Project, Our Academy and more. These organizations are working to normalize cannabis use, change cannabis laws, and create equitable opportunities for those who have been disproportionately affected by the war on drugs.
In addition to these partnerships, PAX also works with organizations such as Weed for Warriors, Veterans Alliance for Holistic Alternatives, This is Jane Project, Operation Evac, ReCompass, California NORML and others, to ensure patient access to cannabis and facilitate compassion efforts.
To support this initiative, the company will be introducing PEACE BY PAX cause-based cannabis pod for PAX Era, which will roll out across California, Colorado, Massachusetts, Canada and other key markets in 2023, with 100% of proceeds directly benefiting the brand’s social impact work.
To celebrate the launch of the PEACE BY PAX program, the brand will be hosting a Day of Peace on January 19, 2023, providing compassionate cannabis donations to the San Francisco Bay Area patient community.
“We see these efforts as a business and moral imperative, to build a sustainable industry that is inclusive and creates equitable opportunity,” said Steven Jung, COO of PAX and Army veteran.
“PAX is mission-driven at our core, so we’re thrilled to be launching PEACE BY PAX in support of the critical work we’re already doing to benefit the broader cannabis community.”