As the cannabis industry has become more mainstream, there’s no reason that giveaways have to be so generic. One of the takeaways from this article is that cannabis companies should be as thoughtful towards their promo items as any other marketing strategy. Rather than giving away something that will likely wind up in the junk drawer, the goal should be for customers to walk away with a freebie that aligns with the brand (other than just displaying its logo) and that they will actually find useful in their daily life.
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The Cannabis Industry Has A Swag Problem
