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Who’s Your Best Customer?

The tides are shifting in regards to cannabis usage with the majority of cannabis consumers—roughly three-quarters—partaking five or more times per week. That’s your golden opportunity to appeal to that customer segment through product variety and affordability.


According to a report from the Brightfield Group, a Chicago-based market research firm focused on the cannabis industry, only a small portion of all cannabis users – just 6% — are new recreational users.

What that means to you as a smoke shop or dispensary owner, is that rather than marketing to new users, your efforts should focus on existing users, most of whom consume frequently and spend a lot of money on different products for different occasions. 

With frequent consumption comes a desire for convenience, so it’s no wonder that the most popular product categories with the 420-friendly are pre-rolls, vape carts and edibles.

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