According to Shedrack Anderson, co-founder of the CBD-infused skincare line Chilyo LP, Google approached him to be part of a “trial realm” of companies that could purchase advertising on the site through its Google Ads portal.
Under the program, Anderson said Chilyo has been able to submit ads for review for a number of Google’s platforms, from paid search to YouTube, but there are some restrictions. Advertisements for CBD can’t use the word “CBD,” for example. Anderson said Google encouraged him to use phrasing such as “full-spectrum hemp” on his all-topical products instead.
